Commercialization of BioPharma Products in the USA-A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial decisions in the BioPharma sector.
Healthcare is now practiced in a different financial and delivery system than it was two decades ago. Currently managed care defines what is treated, how, by whom and for what reimbursement. Mental health professionals have been greatly impacted by these changes to their practice, and yet, there is little understanding of exactly what it is and where it is going. The present volume explores these issues, prospects and opportunities from the vantage of mental health /medical professionals and managed care executives who are in the very process of implementing changes to the existing system of managed care. Behavioral healthcare will be integrated into medical practice in the future for sound clinical and economic reasons. The present volume, edited by four prominent mental health professionals provides a roadmap of the emerging directions integrated behavioral healthcare is taking and lays out the steps the mental health professional needs to take--in training, and modifying her/his clinical practice--to adapt to the new system of healthcare.
From Coca-Cola and Hershey's chocolate bars to Levi's jeans and Michael Jackson'sThriller, some American commercial products have been so successful and popular that they literally changed the world. This book gives students a fun, one-stop reference guide for studying material culture in America from the past 113 years.
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