Commercialization of BioPharma Products in the USA-A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial decisions in the BioPharma sector.
"Evidence Synthesis in Healthcare a Practical Handbook for Clinicians" is the first book to reveal the field of Evidence Synthesis, by combining multiple sources of quantitative/qualitative data to derive the best evidence for use in healthcare. Through the use of clearly explained examples and practical explanations, "Evidence Synthesis in Healthcare a Practical Handbook for Clinicians" describes the practical tools, techniques, uses and policy considerations of evidence synthesis techniques in modern healthcare practice."
From Coca-Cola and Hershey's chocolate bars to Levi's jeans and Michael Jackson'sThriller, some American commercial products have been so successful and popular that they literally changed the world. This book gives students a fun, one-stop reference guide for studying material culture in America from the past 113 years.
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