Commercialization of BioPharma Products in the USA-A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial decisions in the BioPharma sector.
Over the course of the past eight years, the Republic of Georgia's health system developed a unique approach towards health reform and has experienced great success so far. Formerly one of the most dysfunctional and corrupt countries to receive care in Europe, Georgia has emerged as the leading health system in the sphere of post-Soviet powers. Georgia broke the old reform paradigm of gradual change and instead introduced bold, market-based reforms in a short time period that the country's healthcare system largely hadn't seen before. This book showcases the experiences of two leading healthcare reformers from Georgia, former Minister of Economics Kakha Bendukidze and former Minister of Health Andria Urushadze. Michael D. Tanner from the Cato Institute in Washington, D.C. also contributes his external view on the Georgian reforms. These experts' experiences written down in this publication shall serve as a roadmap for policymakers to enact successful healthcare reform in Eastern Europe and beyond.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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