Commercialization of BioPharma Products in the USA-A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial decisions in the BioPharma sector.
Using the Creative Arts in Therapy and Healthcare provides a practical introduction to the uses of arts and other creative processes to promote health and encourage healing.
This latest edition includes newly edited chapters from the original and second edition covering the therapeutic use of dance, drama, folklore and ritual, story telling and the visual arts. Information on guidelines, preparations and practical hints for leaders and facilitators has also been updated. New chapters provide an international perspective in the field of the arts and healthcare, and show how the artist can alleviate distress for patients through art, music and drama.
Illustrated throughout with ideas and examples of how the arts can be used in a range of healthcare settings, this book will be essential reading for creative arts therapists and healthcare professionals throughout the world.
By the end of World War II, the United States had become well integrated into the world markets for forest products. No longer can domestic prices of forest products be viewed as being wholly determined by domestic demand and supply, nor even by North American supply and demand, but must be viewed in a worldwide context. Originally published in 1980, this work provides a comprehensive overview of the nature of global forestry, particularly as it pertains to international trade flows of forest products, and analyses the role of the United States in a global context. This is a valuable resource for any student or researcher interested in environmental studies, global trade relations, and foreign market development.
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