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Commercialization Of Biopharma Products In The Usa (bw)

RRP $572.99

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Commercialization of BioPharma Products in the USA-A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial decisions in the BioPharma sector.


Packaging Pharmaceutical And Healthcare Products

RRP $711.99

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As was the case with Charles Ross's Packaging of Pharmaceuticals published by the UK Institute of Packaging in 1975 it is assumed that the reader of this book already has a broad understanding of the basics of packaging. If not the Packaging Users Handbook and the Handbook of Food Packaging are recommended. The packaging needs of pharmaceuticals are different in degree only from those of other perishable products such as processed foods. Because the required action of a medication can be nullified by any deterioration in its active principles the protection required from its packaging is at least an order of magnitude greater than that needed by foods for example. Functional efficiency is therefore of prime importance. Conversely the need for the packaging to 'sell' the medication is much less, hence the graphics required need only provide the right 'image' for the product when presented for use in hospital or surgery. Even when on sale at the pharmacy the 'appeal' required is that of providing hygiene and confidence more than anything else. Thus, the textual requirements are paramount including traceability (batch numbers, date-coding etc) in case of recall; while striking appearance to attract customer attention is in lower key. And with the increase in malicious tampering nowadays recall is more frequent.


Packaging Of Pharmaceuticals And Healthcare Products

RRP $237.80

Click on the Google Preview image above to read some pages of this book!

As was the case with Charles Ross's Packaging of Pharmaceuticals published by the UK Institute of Packaging in 1975 it is assumed that the reader of this book already has a broad understanding of the basics of packaging. If not the Packaging Users Handbook and the Handbook of Food Packaging are recommended. The packaging needs of pharmaceuticals are different in degree only from those of other perishable products such as processed foods. Because the required action of a medication can be nullified by any deterioration in its active principles the protection required from its packaging is at least an order of magnitude greater than that needed by foods for example. Functional efficiency is therefore of prime importance. Conversely the need for the packaging to 'sell' the medication is much less, hence the graphics required need only provide the right 'image' for the product when presented for use in hospital or surgery. Even when on sale at the pharmacy the 'appeal' required is that of providing hygiene and confidence more than anything else. Thus, the textual requirements are paramount including traceability (batch numbers, date-coding etc) in case of recall; while striking appearance to attract customer attention is in lower key. And with the increase in malicious tampering nowadays recall is more frequent.


The Varieties Of Leadership At Novarum Pharmaceuticals

RRP $262.99

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Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are limited because they do not develop characters or settings. What is needed is a full-length novel with complex, sympathetic characters and a story grounded in leadership and organizational behavior theories. "Novarum Pharmaceuticals" is such a book. Set in a large U.S. firm, it follows the struggles of an executive vice president trying to launch an innovative joint venture with a Middle Eastern company. The story proceeds from Nia Stevens' first strategic proposal, through various triumphs and setbacks, to a final crisis in which she must choose between what she views as her career and her principles. The main characters reveal a mix of motives and perceptions about each other and doing business in the Middle East. They converge and clash and their actions change as the story unfolds. Neither a tragedy nor a comedy, the book is a plausible depiction of life within a modern corporation. "Novarum Pharmaceuticals" embodies all the elements of a novel, but unlike novels this one contains an index that professors and students alike can use to tie characters' actions to theory. The companion instructor's resource manual provides an extensive discussion framework for the professor, with background material on the pharmaceutical industry, resumes of the principle characters, questions and suggested answers for every chapter, descriptions of theory and concepts, learning goals for each chapter and a bibliography of organization-related fiction. "Novarum Pharmaceuticals" will make a refreshing supplemental text in many courses in the undergraduate and graduate degree programs in business administration, psychology, sociology, organization development, public administration, healthcare management and educational administration. Immersion in this book gives students a deeper appreciation of the often conflicted nature of worker motivation, better preparing them for navigating their own careers. General business readers interested in the consequences of questionable ethical behavior and bad leadership will also find the book entertaining and useful.


Products Liability

RRP $771.99

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This edition of the casebook remains sufficiently flexible to meet widely varying needs. It is appropriate to use in a two or a three hour course. The structure of the book permits omission of entire chapters or portions of chapters without disrupting the flow of the course. The book is arranged so that the core of products liability law is presented in the first six chapters, but the materials may also be taught out of order. Topics include misrepresentation and warranty law, defects and reasonableness, cause-in-fact, proof, proximate cause and damages. The remaining chapters cover core topics in products liability litigation. After a brief introduction, chapters 1 and 2 address the application of misrepresentation and warranty law to products cases. These theories remain viable in most jurisdictions and in a few jurisdictions that never adopted the Restatement (Second) of Torts Section 402A, they remain at the core of modern products liability law. Chapters 3 and 4 address the development of modern products liability law and its defining characteristic: its focus on the concept of "defect" rather than the concept of reasonableness. Chapter 5 addresses cause-in-fact. Here as elsewhere the book does not attempt to reprise the coverage of this topic in the first year tort course, but rather focuses on the special cause-in-fact issues that typically emerge in product liability cases. Likewise, chapters 6, 7 and 9 focus on the proof, proximate cause, and damages questions that most frequently arise in the products liability arena. The remaining chapters in the book cover the remaining core topics in products liability litigation: a) the effect of statutes and regulations b) apportionment of liability between plaintiff and defendant and among defendants in multi-party litigation c) the effect of statutes of limitations and repose d) parties and transactions that are covered and are not covered by products liability law e) complex litigation, including multidistrict litigation, class actions, and other forms of aggregate claim resolution.

For more information and additional teaching materials, visit the companion site.



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